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| What is a Brand Ambassador?
A Brand Ambassador is someone who is hired to represent a brand in a positive light and by doing so they embody the corporate idenity in appearance, demeanor, values and ethics. This helps to raise awareness and provide consumers with a memorable face-to-face experience with the brand.
Some of my past brands that I worked for as a Brand Ambassador include Coke Zero Sugar activation during the College GameDay Weekend, Ford for the Ford's, Front Row concert series with Billboard Magazine, and Chevrolet activations during the 46th Annual Shrimp Festival, Express clothing store and my most current assignment Essentia Water.
Duties Includes:
GIVING AWAY FREE SAMPLES AND SWAG (E.G. SAMPLING AT EVENTS, HIGH FOOT TRAFFIC AREAS, WITHIN RETAILERS)
HAVING PEOPLE TEST NEW PRODUCTS (E.G. TESTING THE NEW IPAD OR THE NEW CHEVROLET CARS)
SETTING UP AND BREAKING DOWN EVENTS (E.G. SETTING UP 10×10 TENTS, TABLES, FEATHER BANNERS, ETC.)
INTERACTING WITH CONSUMERS FACE TO FACE (E.G. GREETING PEOPLE AT THE DOOR, BEING EMCEE, OR OVERSEEING A SECTION OF AN EVENT, ETC.)
INCREASING BRAND AWARENESS BY WEARING BRANDED UNIFORMS OR COSTUMES (BRANDED SHIRTS, BRANDED HATS, COSTUMES, ETC.
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